Product Review.....

....of the 1982 Benotto Cello tape currently on my handlebars:

Well, besides the interesting comments you get from people: "Wow, why did you put Christmas ribbon on your handlebars??!!"
to
"Man, that stuff is old school!"
to
"What is that??!!", I would have to rate the classic Benotto tape with a solid 2 stars.

Comfort gets a negative 1 star.

Visual impact gets 5 stars.....but the ensuing confusion and explanations with your fellow riders knocks two stars off of that rating.....giving it a total of 3 stars.

Price gets 5 stars - not bad for $2.

Overall quality gets 2 stars - super shiny, holds up okay, but you'd be better off using masking tape when it comes to the comfort department.

All in all, I would have to say that the 1982 Benotto Cello tape is about as useful as a presta valve cap. I'll leave it up to you to decide what that means.